the creative women series
Sarah Hood

the creative women series <br> Sarah Hood
We're back with our Creative Women Series, and this week we're thrilled to feature Sarah Hood.
Sarah is an incredibly talented creative, whose career has spanned across a jewellery label, vintage business, graphic design, photography, styling and creative direction. She brings an infectious energy and authenticity to everything she does and is an absolute joy to collaborate with. I feel so honoured to have worked with Sarah on several shoots, including my most recent vintage towelling collection which we shot in June in Coolum. She captures the spirit of Aestas so effortlessly; shooting with Sarah in nature with the ocean and sunshine is a dream - as a designer it's such a buzz to see everything come together on shoot days and see the collection through Sarah's eyes.
Sarah now runs her creative agency Studio Bobby offering photography, styling and graphic design from Queensland's Sunshine Coast where she lives with her husband, 3 girls, and dog Bobby. 

Tell us about your professional journey - highlights, learnings, mentors.

Gosh, where to begin... I've worn many, many hats whilst on this journey. From jewellery designer, to vintage online store owner, to now photographer / creative director. All of these creative pursuits have just been manifested with really hard background work on my behalf, once recognised that this is where I was headed. With my jewellery label, some of the highlights included overseas shoots, wholesaled with major retailers like Free People, and worn in campaigns like Billabong. I don't think until I moved on from jewellery, that I really saw how much I had achieved in 6 years.

My youngest daughter was diagnosed with a neuro - metabolic disease when she was 18 months and this was around the same time that I felt I couldn't go on with my jewellery label - I was carrying a really heavy load. But when one door closes, another one opens. And this was in the form of vintage. I collected vintage as a hobby and loved rummaging for one off pieces at the Antiques or Camberwell Market on my days off. To keep my mind busy with my daughter, I would take her op shopping. I shared a few finds on socials, and people would purchase them. It really started so innocently, until I was dropping around 60 + pieces a week online and selling everything. I truly believe this business venture took off because I was living and breathing it. Every piece I sourced was something I would keep in my own wardrobe or home. True authenticity. I actually don't think I have ever worked so hard, as with this job. And to be honest, it never felt like a day of work.

Fast forward to the last 2 years, I have just slowly stopped selling vintage, and gave myself the much-needed time for space, re-educating myself, immersion in what lights up my life, and keeping it thrilling. I have gone back to Uni to study Graphic Design and photography. This has created a new realm of enlightenment for me.

Sarah has an eye for sourcing amazing vintage finds like this turmeric woollen skirt. 

Describe your creative process.

I am visual person. I always research prior to doing any photography / styling job. I'll research the brand / ethos / values / aesthetic, which will feed into my rabbit hole process of visualisation. I'll create mood-boards, write lists of styling pieces that could work for the jobs, + go op shopping or antiques for inspiration. Usually after this, I can see how the whole shoot should play out.  

What are you working on right now, personally and professionally?

Personally, I'm working on balance and keeping my mental health in check. This looks like drinking coffee at the beach, doing a Pilates class or sitting on the back deck for an hour with a paintbrush. Professionally, I've just done 7 shoots in the last month, and filled my cup to the brim creatively. I got to photograph a children's label the other day with nearly 15 kids! It was chaos but a lot of fun!


One of Sarah's images from our recent Resort Collection.

Sarah shooting the new Aestas vintage towelling collection.

Favourite self-care ritual/s to unwind?

You'll always find me burning my favourite candle - SUR by Posie. I love a good face mask, and a red wine. Possibly with no background noise from the kids!

Quiet days in Sarah's beautiful home on Queensland's Sunshine Coast. Image captured by Sarah featuring Bobby the family dog.  

arah's fave candle, SUR by Posie.

Favourite travel experience/s?

Honestly, it's our yearly trip to Crescent Head. I've been going for 20 years as a teen myself, and now I take my own family. We have friends and family travel from multiple states to catchup for surfing, bushwalks and a really chill winter holiday! My kids say it's their favourite holiday of the year, which makes me smile.

One of Sarah's girls catching a wave on a holiday at Crescent Head.

What makes you feel most alive?

Taking myself out of the bubble and experiencing new places. It doesn't have to be on the other side of the world. It can be on your own doorstep.

What are you looking forward to?

Travelling with the family, creating memories and seeing how this new business venture will unfold.

Who or what is inspiring you right now?

Photographer Georgina Millet, and foodies Sophia Roe, Barbora Gabova and Paris Starn, their social media's are mesmerising. I get lost in the world of beautifully curated food.

A beautiful Tarta de manzana by Barbora Gábová, one of Sarah's fave foodies. 


Insider home-town tips?

When you visit Coolum, don't forget to visit First Bay for the rock pools and crystal blue water.

 Rockpooling at Coolum.

 Summer is our favourite season, what’s a song, taste and place that reminds you of summer?

Song:  I instantly thought of "You make my dreams (come true) by Hall and Oats!

has to be the iconic Coconut Margarita

Place:  Noosa National Park. 
Some words or favourite quote or motto you live by?

One step at a time...

Sarah modelling an edit from the Aestas boutique on Point Leo beach.
Sarah shooting the recent vintage towelling collection in Coolum.
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